Your Included Newsletter Is Super Powerful
Not only is this Newsletter solution free, it’s also a great marketing tool. Free – meaning it comes with your customized lead generation website and it’s self-hosted. This means that it is part of your website, owned by you, and there is never a monthly fee to a third party newsletter provider!
I will have it fully functional and set-up with a custom header for your newsletter. You, will have to provide the content that goes into your drip email follow-up series. I can help you with this. I also encourage you to look at some of the current drip email series that exist through some of the well know Real Estate CRM providers. Existing messages are good to help get the creative juices flowing.
Why is your newsletter important? It is proven that it will take 7 – 10 touches or emails from you before a Prospect starts to trust you. Also, many of your Visitors are very early into their information gathering process and are not ready to commit to a particular Agent just quite yet. See the Graphic below.
You have to earn your Website Visitor’s favor by showing them that you are the solution. In this early email phase, you are not trying to sell them. You are showing them how helpful, knowledgeable, and approachable you are!
Your leads are going to be captured in one of two ways. Either through the IDX provider when your Visitors sign up for daily automated property updates or through your Newsletter by offering them a super compelling reason for them to give you their First Name, Email Address, and possibly their Phone Number.
I will help you decide what type of lead magnet solution is best for you. After some brainstorming, you can try to put something valuable together to get your prospects to opt-in for your freebie or I can point you in the right direction to outsource this task.
Fill-out your information here to be redirected to Step 2 and to see the process and a sample newsletter delivered to your inbox.
PS – There’s always an opt-out link and you may opt-out anytime. I want you to see how well this works.