Why Hire – Custom Real Estate Websites – To Build Your Site!
Are you having a hard time trying to figure out this whole Internet Thing and how to apply it? Your website, your social marketing, lead generation, article writing, lead conversion, keyword research, and how to get found by the Search Engines?
Do you want to grow a Team? Or maybe you just want to cherry-pick the Good Prospects and refer the other Prospects out to other Agents or Team Members for a 25% – 35% referral fee or more? You decide! Do you want to posture yourself in a particular Market or Niche? (Waterfront, Golf, Gated Community, etc.)
What qualifies me to build your website, why should you hire me? Well, I’m a 20 plus year Realtor®, a 10 year Online Marketer, and a top 1 % producer for many years in a company of 1,500 Agents in Phoenix. I’ve been in the same trenches you are in now!
My Real Estate Websites are built on the Genesis premium framework, loved by Google! I can build your website more cost effectively than a huge Agency because I don’t have the overhead or high priced staff that some of these big Vendors have. (here’s a reference) This is why I only work with 1 to 2 Clients at a time! I manage and build your site, the whole way through!
When I turn the site over to you it’s yours. I don’t hold you hostage for monthly fees. For example hosting, maintenance, or updates. I’ll teach you all of this. You will be set-up up on your own Hosting Account, where you have full control! Your hosting runs from about $4 to $15 per month. (I can provide other monthly services if you want or need them, but they are in no-way mandated.)
How much customization and search engine optimization expertise are you going to get from a Real Estate Website Provider, that rents you a site? A provider that only charges $30 – $45 per month for a cheap churned-out template site? This is typically a template site with Duplicate Content and Design, that all Agent’s under this company’s umbrella share. This price-point model is very common in our industry and those sites go nowhere fast. I say this as an SEO expert and as a User of several of these options early-on in my Real Estate Career.
Duplicate content is a serious No-No in the eyes of Google. Google wants quality, unique content. This is a must if you want your website to grow naturally or organically in the search engines, also known as the SERPs, or Search Engine Results Pages, and if you want to be an Authority Site in the eyes of Google. If you want to rank in Google, you must play by their rules, and give them what they want.
My sites are designed to attract, capture, and nurture Website Prospects – Visitors into legitimate Buyers and Sellers! This is why you must have your own site, your own web asset, your own Online Real Estate! In the above example, do you ever really own it? (The template site), the content, the domain, or the longevity of the website? Or are you just paying Rent like many of our Buyer Leads! I believe if your going to have a site it needs to work for you 24/7 and most of it needs to be Automated! Don’t just have a site to have a site, make it work for you.
Is a rented website an asset you can sell if you ever decide to retire and sell-off your book of business? Is having a website in your Real Estate business synonymous with being a Professional Realtor® in this day and age? I think you already know the answer to that.
The next question is, what’s the use of having a website if no one can find it, and you don’t drive qualifying Prospects to it? Does it exist at all? It’s like the old saying; “if a tree falls over in the woods, and there is no there to hear it, does it still make a sound”?
You Need A Gameplan
The big companies are all going to charge you a small fortune for this information that pulls this whole Online Marketing plan together. I want your new website to be your all-in-one lead capture, and primary online marketing solution. I’m going to give you a game plan. A playbook to further get your site out there when you use me as your lead generation, Real Estate Website Consultant.
I am the only one that I know of, that offers all of these additional included, and what I consider necessary included website components. I’m also throwing in as a bonus, several other high-value trainings done by some top earning Internet Marketers. My bonuses cover other online Web 2.0 marketing tactics and how they tie-in, to getting traffic over to your new website. Many of these Online Professionals have mastered Lead Generation, and Conversion!
If your new website gets you 1 additional closing per month at a $200,000 sales price, that gives you an additional $6,000 per month in commissions or an additional $72,000 per year. How many times do you need to do that, to get your new website to pay for itself? What if you’re poised in the luxury market selling million dollar listings? What’s that add up to?
What does an extra $6,000 per month do for you and your family? Does that extra income further your family’s lifestyle? Does that allow you to hire a full-time assistant to take care of some of your workload? Extra revenue can help you to market, and maintain your new lead capturing website? Want more traffic, just turn up the PPC or paid traffic a little.
Why, if you’re interested, you need to consider doing this now!
These high-end websites are for the Discerning Realtor®. My custom built websites are not for everyone. My websites are built for the Agent that wants to dominate his or her local market, or simply for the Agent that wants to be a high income earner.
Prime your new website up and let it run! This is a Career Asset. Not, unlike your 4-Door Sedan or SUV to show Property! We don’t think twice about having a nice Vehicle for selling Real Estate, do we? No, we automatically know that it’s a Must-Have! How long did you have to think about having a nice car? Not very long, right? Really, think about that for a second.
Because I only work with 1 to 2 clients at a time, it allows me to give you my full attention, get it done right, and get it done in a reasonable amount of time.
Because of the depth of my experience, my 10 years of learning and time investment into what makes a good site, how to get your website to rank, a blue-print for ongoing growth and what I consider to be a superior product, I charge accordingly. I don’t believe in delivering something incomplete or shoddily put together. I’m talking a 24/7/365 days a year, working Asset!
You are getting so much more than a plain-Jane website! You are getting; all custom colors, custom site design built on the best premium framework, custom side-bars, and side-bar options, premium theme, premium plugins. Different designed page templates that can be used for home pages, city pages, or sub-division pages. (Good for Split-Testing Conversion Page Options and measuring ROI, Return On Investment, on Marketing dollars, especially if paying for traffic.)
Headers, search engine optimized – SEO’d, full Blog set-up, fully integrated MLS-IDX, PPC set-up, Video, HTML5 sliders, lead-capture pages. CTA’s – Calls To Action, a fully integrated page-builder, in-case you want to make your own tweaks later on, or try something new. Email Autoresponder, full CRM integration, back-link building plan, future growth content marketing plan, an Intro Video, and all of my bonuses. (Retails in the thousands.)
This is all designed to be your lead-conversion Machine!
Premium framework, theme, and plethora of premium plugins. No up-sells here! All inclusive!
Your own hosting… It’s your account. No one can ever hold you hostage to pay high monthly retainer fees, maintenance fees, or hosting fees. I’ll show you hosting options ranging from $6 to $15 per month depending on your anticipated traffic and a dedicated ip address. (A dedicated IP address is best for your email auto-responder.)
This is why I know that my Premium Websites offer the most value to You! Think of me as a Boutique Agency that only builds 1 Custom Lead Generating Real Estate Website at a time.
Your hosting account and your domain name allows you to have unlimited private email addresses. For example; email@example.com, firstname.lastname@example.org, email@example.com and etc. These emails can come right to your cell phone, forward to your Gmail, or integrate right into outlook, or all three. And, the best part is, you own it forever! If you ever move to another company, all your contacts have the branded email address that you own, not the one the Brokerage owns. Ever jumped ship and lost a deal?
If you are having a tight month, turn up or turn off your Google PPC campaign. Pay Per Click is recommended for “Right-Now” traffic. As your site moves up organically in the SERPs (Search Engine Results Pages) you can cut this back or completely turn it off. You decide! Your Site is Your Baby! It’s only mine during the build process and until I turn over your completed asset to you!
You get full back-end access and control. You will get a walk-through on this. I include several WordPress video courses to familiarize yourself with the back-end Administration-Panel! I also provide you several hours of support on this.
My Real Estate Website Package is value-based and not done hourly. You will see value in the results that are achieved. You’ll be working with me for at least two to three months, while we are working to achieve consistent results. We’re talking, moving your new website on up, in the SERPs. (Search Engine Results Pages.)
Google is not on our time schedule. Dominating in the SERPs does not happen overnight. We’re looking at a 3 to 6 week build-time and the remaining time we’ll be working to start moving you up in the search engine results pages, building back-links, and having your local accounts all created and linked. (Plus much, much more!)
What you are paying me for is my full solution and my one-on-one time with you. I have years of my time invested into getting through the learning curve and tying all of this together. We’re talking keyword research, site design, site architecture, marketing, back-link building, search engine optimization, client relationship marketing platform – CRM implementation, PPC, Article Marketing, Press Releases and on and on. I’m going to shorten your learning curve significantly, or at least help you tie it all together.
You are getting my 20 plus years of experience in Real Estate and my 10 years of experience in Internet Marketing, Web Design and Me all rolled up into your Personal Online Solution! It’s all yours. You have the keys to your own domain, your own Web Domain. You just have to make that decision! Your own Online Real Estate, a necessary Business Tool.
As a former active and very busy Loan Officer, Real Estate Agent and Broker, I know what it’s like to work non-stop and get burnt out. I promise that this will change your online marketing forever. Once you fire-up your Automated Lead Gathering Machine, you will see the fruits of your investment for years to come! It Prospects Constantly! It’s like the gift that keeps on giving! Working smarter, not harder!
I am going to expertly hold your hand and guide you through this process, just like you do with your Clients or Customers. I know you want results from your website or you wouldn’t be here! By hiring me, you are going to see some serious results!
This is by no-means a quick fix. Your website needs love and nurturing. You’ve got to change the oil in your car right? Your website is no different. It also needs some love! You should feed it some Unique Content weekly. Your website’s Content will also automatically update several times daily with new IDX Listings.
This will be your Flagship site, Your Baby that will deliver year after year.
I have been there and done that. I know what you are up against, and a cheap site isn’t going to cut it. A cheap site is like a lost billboard in space, and it’s not going to generate, or convert the steady stream of prospects you want for long-term sustainability!
Working on websites and learning online marketing was a hobby of mine that turned into a passion. Now, I want to share that passion with you!
Your new Real Estate Website can be the cornerstone solution to your online lead generation efforts! You Get;
- A Fully Custom-Designed Website, Built to be Optimized in the Search Engines.
- MLS set-up for the Search Engines in Your Market.
- CRM fully Integrated into your Website.
- PPC – Google Pay-Per-Click set-up.
- Video – A Custom Video Created with Your Input.
- Lead Capture Pages, Landing pages, aka Squeeze Pages.
- Seller, what’s my home worth?
- Live Chat on your site. (If you upgrade your free CRM Account to a paid one through the Vendor) It can text you if someone wants to talk to you and your not in front of your PC.
- Marketing Advice
- Social Marketing, post automatically from your Site/Blog directly to your Social Media accounts. This Increases your online exposure exponentially.
- Reviews plugin with a cheat-sheet on how to use it. Used to Boost Organic Rankings.
- Back Link Building, with an estimate of required backlinks needed to rank each page.
- Fresh Content
- Use Google Alerts, to see who’s posting what Content, when. Stay informed in Your Market! This will help build You and Your Website’s Authority!
- Twitter Alerts via your CRM – I provide a full 3rd party course on Twitter.
- Drip Email via your built-in drip Email Autoresponder or through your CRM.
- CRM Prospect Progression Markers.
- CRM Triggers alerting you when the Prospect has completed a particular Action like viewing a particular page, watching a video, or clicking on a link in an email. I’m telling you, this CRM solution is pretty amazing!
- CRM Analytics. See a detailed view of the pages the Prospect has clicked through on your Website. See what properties they’re looking at. Could this be helpful to you?
Do not take the longer route to success! Jump start your career and your business with a premium lead generating website! The value of the packages is me and my time with you, plus you’re going to see significant results. Your Website Package is, an all-inclusive system built on latest SEO strategies to poise your website for immediate and sustainable long-term growth.
You will get right-now traffic, a CRM to track leads, customized MLS searches placed on your site strategically to increase search engine optimization, and I’m going to expertly walk you through it.
I will provide some initial bonuses valued in the several thousands of dollars. Also get, additional monthly bonuses when you join my membership portion of my website (coming soon), where you will get access to tutorials, marketing integrations, and the latest techniques and strategies currently being used by some of the Top Online Internet Marketers.
Some of these Guys and Gals are the real shakers and movers in the Internet Marketing Community. Stay up to date with the latest Social Media Marketing best practices and conversion strategies, Prospect list building, softwares, and etc.. Get all of this for only $97 per month, when I launch it. If you are an information junkie like me, this will be well worth the monthly investment.
You could pay another Web Design Agency as little as $35 to several thousands of dollars per month just for hosting your website, maintaining it, and possibly a managed PPC fee. When in all actuality, I consider it a monthly ever-green or hostage fee to that Vendor. You are kind of locked-in and you never fully feel that you own all of your own stuff! With me, you get all of the info. Once your PPC Campaign is set-up, just turn it on or off when you want via your Google account. Miss paying that Vendor’s ongoing monthly fees and see what happens. Lights-out!
Well with me, you own it all! There is no monthly maintenance fees, no hosting fees, and you have full control! You can track your clients through all of their visits, automatically locate their social accounts via the CRM, keep track of when they do a certain action, like visit a particular page on your website, or when they click on a link in a particular email.
I have pulled all of these great resources together as a way to keep your monthly expenses down to a minimum. They all work fully together in your website, and they’re all top-notch! Your new website could be your all-in-one, Online Prospecting Solution.
So to recap, you are getting;
Me, A fully self-managed WordPress website built on the highly search engine optimized Genesis framework. A website structure that’s guaranteed to generate organic or free traffic as it moves up in the search engines.
A blueprint for future site growth to bring you more search engine visitors and solidify your domain as an authority. A source to have additional keyword-rich articles written for blog posts.
I will help you pick a domain name. I will help you set up your own highly reliable, fully supported Hosting account. Premium plugins that further enhance your website’s functionality.
A Free CRM fully integrated into your new website. This allows you to learn and grow into the technology without being charged for it. When your demand increases past the Vendor’s free threshold, then you can update your account to their $49 monthly plan. (Other website integrations are possible, like Top Producer, and etc.)
The good thing is, all of this modern and necessary technology is fully integrated into your new website. With the advanced tracking capability of the CRM, it really allows you to track your Prospect all the way through your site. This helps you to determine when in the sales cycle they are ready to buy or sell!
The CRM gives you the option to have a text chat interface with website visitors or prospects. You are saving on hosting, an Email Autoresponder, and CRM. This helps you absorb the $60 a month IDX service charge. Your site must absolutely have an IDX search. This is one of your websites primary lead conversion sources for us, and it’s a must-have!
A customized home page layout. I will be offering other homepage layout options that you can change to at any time on your own. This allows you, for testing purposes, to see which page layout is converting better. Agent profiles page(s). Your own web design colors, or brand colors. A custom header or several headers as needed.
Now, I’m not near proficient in Photoshop, or currently willing to take the time commitment, that I don’t have, to becoming more proficient with the Software. Because of the time it takes to create graphics and just to learn the Software most Graphic Work will be outsourced. I can outsource this, or I can help point you in the right direction so you can go direct to the Designer and remove me as the middle-man, you get to decide. This allows better communication directly with the Designer, and less details, likely to get lost in the translation through me.
You get a Blog with up to 6 Categories. PPC or actual pay-per-click account setup. When you want more leads, turn up the traffic. This is highly encouraged out of the gate to see, right-now, traffic. If you follow the marketing plan and schedule, your website will move its way up organically in the search engines.
Email newsletter, updates. Send a mass automatic email to your data-base every time you publish a blog post. This can be your entire database, or it could just be your Buyer Prospects or your Seller Prospects. (This requires another campaign for Sellers.) You want to keep top of mind awareness!
Post to all of your Social Accounts every time you post to your website. This is a Premium Plugin used to increase your websites functionality, and your reach! More eyeballs equals more Prospects!
Otherwise, you can do a mass mail from the CRM or from your built-in Email Auto-responder telling everyone to go see your newest Blog Post or site update, newest listing, newest smoking deal, etc.! We want your Prospects to always be clicking on the links in your messages and going back to your website.
On a Blog Post, you could announce a free night to the movies on you, or any type of Community News, or Event. A free night at the movies builds Rabid Fans, and Loyalty in your farm area. I know this because I once lost, Listing my friends house to the Agent who’s Farm they lived in, because he consistently did the free movie-night thing.
It was my friend but this other Agent’s farm. It’s amazing the loyalty, that monthly movie bought over a less than 2 year period. I still remember him saying “oh Rick, sorry but we already listed with the other guy”. We all know that if you do enough volume, that we will inevitably lose some deals. I know that we’d like to get every single deal, but sometimes it just doesn’t work out that way.
To get your Seller or Listings Farm Area onto your email list, you could put a flyer out in your Farm Area announcing your free movie night, or something similar, and get your seller leads to opt-in, on your website, with their information to RSVP! This way, you can acquire in-expensive seller leads that are extremely Loyal and most-likely will eventually List with you!
All of these Website Upgrades are not up-sells. You get all of this when I develop your custom Real Estate website solution.
Join my membership site for $97 per month to get access to ongoing tutorials, marketing advice, and monthly downloads of current internet marketing techniques! All for only $97 per month. (coming soon)
In order to see how this all works, fill in your information below to Contact Me. I’ll be glad to answer all of your questions. Thank you, and I appreciate you taking the time to read this far!
As a boutique agency that only works with select clients, once I’m Booked, I’m Booked!
Don’t wait, order your New Lead Generating Custom Real Estate Website today! Does owning a custom lead generating real estate website like I have explained above, further your Career and increase your earnings? What does that do for you, your family, your business, and your lifestyle? Contact me now!
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